What is it worth?
$15 to me
What should I pay?
- $12.99? Buy it. I’d have paid fifteen.
- $15? That’s about right. I had it at fifteen.
- $18? Walk. It’s a fifteen-dollar wine wearing an eighteen-dollar tag.
What does it taste like?
The name is the tasting note and the entire business plan, and you bought it because it does precisely what it says on the label. Oaked to the hilt, sweet with vanilla, so rich it practically wants a spoon.