What is it worth?
$10 to me
What should I pay?
- $7.99? Buy it. I’d have paid ten.
- $10? That’s about right. I had it at ten.
- $13? Walk. It’s a ten-dollar wine wearing a thirteen-dollar tag.
What does it taste like?
The bottle that taught a whole generation red wine could taste like cola and that this was allowed to be fine. Sweet, soft, sugared to slide down without one hard edge.